If you’ve read anything recently in the news about Google and mobile, you might have heard about the mobilegeddon that occurred on April 21st, 2015. Spoiler alert, it wasn’t. Or at least, it hasn’t been yet. One never knows with Google. All you can do is keep your ear to the ground and react quickly.
What is all the big fuss about mobile websites?
It’s simple, people are using the Internet more and more from mobile devices. Some industries even report that the majority of their website traffic is from a mobile device. Combine that with the fact that people have a special kind of hatred for a website that is not mobile friendly, and you have a recipe for disaster.
The argument to have a mobile website is over. It is time. If you don’t have one, get one.
Ok, I need a mobile website. What do I do?
There are two schools of thought.
A responsive website is a website that uses the desktop theme for mobile visitors. It accomplishes its job by using savvy technology that is supported by advanced smart phones to intelligently display the website in a vertical stack. Which is to say that the lack of a large screen is made up for in making the content scroll vertically in a smooth and readable fashion.
Personally, I am a fan of responsive websites. I have made half-a-dozen myself. The problem is, they leave out a large portion of mobile devices that do not display a responsive theme properly. If I build a responsive website, I always have a fallback dedicated mobile website that works on all mobile devices. Every visitor is a potential customer for me, so it matters. That way I get the best of both worlds.
Responsive websites typically have to be planned in advance and typically require a full rewrite to work properly and thus are traditionally more expensive.
A dedicated mobile website is a mobile website that has its own theme and functionality targeted specifically at all mobile devices. Traditionally it has the benefit of presenting content in a more pleasant way for the visitor. It scales the content to their individual device, loads much faster, and provides an app-like experience.
Because it uses its own theme, the brand that is presented on your desktop website will differ from your mobile website depending on the customization options of the mobile theme.
Getting mobile friendly on WordPress is ridiculously easy. Checkout our WordPress plugin the WP Mobile Detector available on our website for $50, or you can grab the free version at WordPress.org. Either way, if you have WordPress, and you don’t have a mobile website, just install that plugin. You don’t have to do anything else after clicking “Activate” if you do not want to. It’s that slick.
Your visitors will thank you, trust me.
If you’re not even sure if you are mobile friendly, checkout this tool from Google.